A practical plan to turn local search visibility, website conversion, and monthly reporting into a clearer lead-generation system.
The opportunity
Most local service marketing does not fail because the business lacks value. It fails because search visibility, proof, conversion, and attribution are handled as separate pieces. This proposal connects those pieces into one operating rhythm.
Primary objectives
Improve visibility from Google Search, Google Business Profile, maps results, service pages, and AI-assisted search experiences.
Make the path from visitor to call, form submission, or estimate request clearer and more credible.
Track source, calls, forms, completed work, and next priorities so Mattias can judge progress with less guesswork.
Recommended plan
Grace starts with the baseline: website and local search audit, Google Business Profile review, tracking check, competitor snapshot, service inventory, and launch checklist.
Outcome: Mattias knows what will be fixed first and how leads will be tracked going forward.
Grace improves core service pages, service-area recommendations, Google Business Profile assets, internal links, local trust blocks, FAQs, and structured data recommendations where useful.
Outcome: Mattias has stronger local search assets and clearer signals for customers and search engines.
Grace tightens the quote path, above-the-fold messaging, project proof, trust sections, and call/form routes across priority pages.
Outcome: Visitors understand what Mattias does, where Mattias works, why the company is credible, and how to request an estimate.
Paid search starts only after tracking is reliable. If Mattias wants faster testing, Grace can prepare a Google Search or Local Services Ads plan with call tracking and budget review.
Outcome: Mattias can test paid demand without guessing which calls and forms came from which channel.
First 30 days
Confirm website, Google Business Profile, analytics, and form/call access. Complete audit, competitor snapshot, and service priorities.
Fix or document tracking gaps, improve the core quote path, update the highest-value service page, and clean up profile details.
Publish first service-area or service-line improvements, add FAQs and proof, build internal links, and start the review prompt plan.
Send the first performance report, identify movement and blockers, select next priorities, and decide whether paid search should move forward.
Monthly reporting
The report should answer one question every month: what changed, and what are we doing next?
Calls, forms, and leads by source where tracking allows.
Google Business Profile actions, local search movement, and page improvements.
Completed work, blockers, and the next 30-day priority list.
Engagement tracks
Final investment should be confirmed by Grace before this proposal is sent to Mattias.
Best for cleanup, tracking, and a measured first step.
Best for active lead growth and stronger local visibility.
Best when Mattias wants faster testing and has ad budget available.
Ad spend, if used, should be paid directly by Mattias and kept separate from management fees.
Client inputs
Recommended next step
Grace and Mattias should schedule a working session to confirm access, priority services, service areas, and the preferred engagement track. After that session, Grace can finalize the launch checklist, confirm investment, and begin the first 30-day sprint.